The Black Friday sales bonanza has become more and more large business in Britain. Photo: Bloomberg/Getty Images
UK retailers are gearing up for a US-style “Black Friday” shopping craze, with experts forecasting a huge number of bargain hunters will descend on high streets in search of cut price TVs, tablet computers, and playthings.
The 24-hour sales bonanza is now big business with shop managers forecasting that sales will be twice those of this past year, in Britain.
Visa Europe anticipates spending of GBP518m on its cards. Christmas shopping will be kick-started by the unprecedented spending spree as a number of the high street’s biggest names including Currys, Asda, John Lewis and Argos launching a huge number of bargains online and also in store.
Retailers in the runup have greatly publicized the reductions to Friday and many will be available online only after midnight. Their doors are opening to shoppers that are nighttime. Tesco’s bigger superstores are opening at a minute past midnight, while the amusement retailer Game will invite shoppers in a minute before midnight for three hours of shopping that is nocturnal. All John Lewis shops will open at 8am, but its flagship Oxford Street shop in central London will trade until 10pm – the longest trading day in its 150-year history.
Retail intelligence specialists Springboard said the variety of shoppers on UK high streets, shopping centres and retail parks will jump by almost 10% on Friday and continue over the weekend, before Cyber Monday on 1 December, which is traditionally the greatest day of the year for internet sales. Footfall in the roads on Monday is additionally anticipated to edge up, driven mainly by the soaring popularity of “click and roll up” services, used by 90% of online shoppers.
Diane Wehrle, the retail manager at Springboard, said: “Last year we found a noticeable upsurge in shopping footfall due to Black Friday arriving only after the final payday. This year, the time is at least as great for retailers, but this November it comes during a span of even better consumer confidence.”
Black Friday is a huge sales tradition in America. It was reported to be that American retailers started bringing in gains every year, crossing from the red into the black.
In 2010, Amazon introduced Britain and Black Friday reductions and other high street retailers followed suit last year. This year, the occurrence has engulfed the entire sector, with Sainsbury’s, Tesco and Marks and Spencer among people who are seeking a piece of what’s in effect become the brand new Boxing Day sales.
Walmart-owned Asda has doubled last year’s Friday range, rolling the occasion and improving the amount of products on offer from half a million to 700,000 out to 100 more shops across the country – a total of 441.
40 will be included by its buys -in LED TVs at only GBP139. Last year it was caught out by the frenzied reply to offers such as cut price 60- together with the day overshadowed by fights among shoppers scrabbling for a limited quantity of stock, in TVs.
John Roberts of the white goods and electricals discount chain AO.com, said: “We believe this Friday is going to be the single largest day of sales of the year.” More shops managers and as many Britons were spending attentively understood it was an opportunity they couldn’t lose out on. If you’re attempting to sell stuff four days after Black Friday lots of consumers will have already purchased it.”
Staff at Amazon have been working in BlackFriday UK warehouses as orders pour into its Peterborough fulfillment center in Cambridgeshire week during its Black Friday bargains. The shopping site is calling this will be its busiest week of the year, with at least 4m things anticipated to be purchased.